The Arts and Crafts movement Essay Example

The Arts and Crafts movement Paper In this essay I will describe the Arts and Crafts movement and how it evolved. It began during a period of unrest within Britain in the post-industrial revolution times. The movement served to bring basic crafts, which we take to be artist skills today, to a level of the fine arts of painting. We accept that crafts such as textiles, ceramics, metalwork, jewellery making and woodwork are large areas of art on the same level as painting and sculpture. This did not occur however until the late nineteenth century when the Arts and Crafts movement began. The major influences on this movement were the writings of William Morris and John Ruskin. Not only did this movement do this wonderful thing for the art world it also introduced new themes such as the study of the ancient art of different civilisations such as Japanese, Islamic, and Celtic. The Arts and Crafts movement began around the 1870s and 80s mainly in England. It later filtered into Ireland, the United States and continental Europe. It is not a movement of artists but of architects, jewellery makers, ceramicists and as a whole craftsmen. It was an attempt to reunite the artist and the craftsman. We will write a custom essay sample on The Arts and Crafts movement specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Arts and Crafts movement specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Arts and Crafts movement specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At the time industrialisation was in full swing and many household objects were being made in factories by machines. Art had gotten to the stage where it was experiencing the decorative excesses of the nineteenth century and works became a mismatch of styles resulting in them being overly flamboyant and vulgar1. The Arts and Crafts movement cannot be isolated to one specific style as it can be exotic and precious or homely and plain, however, there must be evidence of hand craftsmanship2. The movement served to raise the status of furniture, textiles, metalwork and ceramics from household items to works of art. The period was one of great prosperity and even complacency3. Artists and writers were increasingly dissatisfied with the aims and methods of the art that pleased the public4. There was a search for return to simplicity, quiet beauty and honesty of construction5. Critics of the time were unhappy with the ugliness and inequalities of industrialisation6. Proportion, simplicity of form, fitness for purpose, honesty to materials, the revival of lost craft techniques and the enhancement of natural textures are all elements which, added to hand-craftsmanship, combined to create the Arts and Crafts style7. The period had begun to see things like chairs being mass-produced and all looking the same because a machine had manufactured them with precision and to a given setting. There was no evidence of individuality compared to a carpenters craftsmanship. The character achieved by hand making an object is lost with no evidence of mistakes or flaws in the object. The new movement latched onto the ideal of a society regenerated by the values and skills of craftsmanship8. The workshop was seen as a more harmonious humanitarian place than the factories. With the movement came a desire for novelty or the exotic. This saw craftsmen looking to new areas for inspiration. These areas included the cultures of the west, countries such as Japan. The writings of John Ruskin and William Morris greatly influenced the movement. Ruskin and Morris had hoped that the regeneration of art could be brought about by a return to medieval conditions9. William Morris (1834 96) was an English craftsman, painter, poet, and socialist. He was educated at oxford10. He was an apprentice to an architect and in his spare time he wrote, modelled clay, sculpted wood and stone, illuminated manuscripts, and embroidered11. In 1861 he set up a company called Morris and Co. and they produced wallpaper, textiles, stained glass, tapestries, and furniture12. He also studied under John Ruskin; an art historian who believed that true art was expression of mans pleasure in his work and upheld the medieval period as an ideal13. He also believed that the essence of a human is to produce and be creative in their work and to remove one serves to weaken the other. It was from Ruskin that Morris built up most of his views. Morris captured the basis of Ruskins views when he said that the art of any epoch must of necessity be the expression of its social life, and that the social life of the middle ages allowed the workman freedom of individual expression, which on the other hand our social life forbids him. 14 That is, the rise in industrialisation had prevented the expression of the worker to be part of the piece being created. This occurred because all human interaction with the object had been excluded from the process.

Free Essays on Soul On Ice

In the book entitled Soul On Ice, author Eldridge Cleaver presents many of his philosophical ideas and personal experiences while scrutinizing the social dilemmas, civil injustices, and overbearing realities that non-white peoples have faced through their history. Some of the ideologies he develops are highlighted in the essay â€Å"Black Man’s Stake in Vietnam.† Through this examination he studies the common interest that black Americans share with Third World countries. Even though his presumptions do appear pragmatically masculine at times, his descriptions of injustices experienced by black people are vivid and definite. However, constructive strategies to achieve African American unity and social equality seem to be missing. One may be inclined to believe that no matter how clearly a person of color conceives the issues of unfair treatment, exclusion, or injustice, in order to ameliorate the situation for themselves or their people, they must suggest steps which address the problems they describe. By failing to outline positive ways to deal with the troubles he reputes, Cleaver estranges those readers with the potential to understand and unite these victims of oppression. Simultaneously, Cleaver frequently expresses this moment in history as â€Å"the last act of the show.† This expression of despair and hopelessness negatively effects the search for solutions to the issues he recognizes as being so very significant. (151) African Americans have always played a crucial role in America’s development as a powerful and independent nation. Even still, the expectation of dying for one’s nation is unrealistic for people who feel oppressed by the country and society in which they live. Growing awareness within America’s borders brought about varying types public protest during the 1960's. â€Å"Both inherently and overtly political in content, the Black Arts movement was the only American literary movement to advance "soci... Free Essays on Soul On Ice Free Essays on Soul On Ice In the book entitled Soul On Ice, author Eldridge Cleaver presents many of his philosophical ideas and personal experiences while scrutinizing the social dilemmas, civil injustices, and overbearing realities that non-white peoples have faced through their history. Some of the ideologies he develops are highlighted in the essay â€Å"Black Man’s Stake in Vietnam.† Through this examination he studies the common interest that black Americans share with Third World countries. Even though his presumptions do appear pragmatically masculine at times, his descriptions of injustices experienced by black people are vivid and definite. However, constructive strategies to achieve African American unity and social equality seem to be missing. One may be inclined to believe that no matter how clearly a person of color conceives the issues of unfair treatment, exclusion, or injustice, in order to ameliorate the situation for themselves or their people, they must suggest steps which address the problems they describe. By failing to outline positive ways to deal with the troubles he reputes, Cleaver estranges those readers with the potential to understand and unite these victims of oppression. Simultaneously, Cleaver frequently expresses this moment in history as â€Å"the last act of the show.† This expression of despair and hopelessness negatively effects the search for solutions to the issues he recognizes as being so very significant. (151) African Americans have always played a crucial role in America’s development as a powerful and independent nation. Even still, the expectation of dying for one’s nation is unrealistic for people who feel oppressed by the country and society in which they live. Growing awareness within America’s borders brought about varying types public protest during the 1960's. â€Å"Both inherently and overtly political in content, the Black Arts movement was the only American literary movement to advance "soci...

DEVELOPING AND MANAGING PERFORMANCE Essay Example | Topics and Well Written Essays - 2000 words - 2

DEVELOPING AND MANAGING PERFORMANCE - Essay Example nce is recognised to bestow an organisation with pertinent statistical understanding of its existing situation in the global marketplace which in turn enables it to initiate future initiatives for developing the products/services for its customers. Hence, it can be affirmed that measuring the performances of an organisation fundamentally concentrates on the process of collecting and accounting the information about the productivity of its workforce along with the quality of services rendered (Armstrong & Baron, 2005). With due consideration to developing and managing performance of the workforce, the report intends to critically evaluate the key elements of employee reward and development policy along with practice contributing to the overall performance of Pentangelli’s in its restaurant business. Pentangelli’s is recognised as a restaurant chain situated in East and North Ridings of Yorkshire. It specialises in Anglo-Italian food items. Moreover, the discussion of this report will further include the challenges that could be faced by Pentangelli’s in terms of designing effective strategies for its employee in relation to rewards and development policies. Employee reward and development policy and practice play an imperative part for an organisation to continuously keep its employees motivated and focused towards achieving the overall goals of the organisation. The two key elements of employee reward and development policy comprise: It can be extensively observed that paying appropriate or at times higher wages to the employees or paying additional compensations is highly beneficial to increase the talent engagement as well as the method also helps to reduce the attrition rate of the employees within the organisation. A successful organisation prudently exploits compensation plans according to the performance of the workforce in order to uphold organisational values as well as recompense workers for contributing whole-heatedly towards meeting the

Organizational Analysis Essay Example | Topics and Well Written Essays - 3750 words

Organizational Analysis - Essay Example One could not simply analyze Starbucks Indiana Commons as disconnected from the entire organization since it sourced all policies, regulations, and standards from one main source. B. Type of organization: Starbucks Corporation is a non-educational organization that offers specialty coffee through strategically located branches all over the world. Its standard industry classification code is 5812 which is defined as â€Å"eating places (which includes) establishments primarily engaged in the retail sale of prepared food and drinks for on-premise or immediate consumption. Caterers and industrial and institutional food service establishments are also included in this industry† (Marigold Technologies, n.d., p. 1). It is therefore also classified as a global business concern that caters to different people around the world. According to the information disclosed in nyjobsource.com (2012), the total number of Starbucks stores as of April 2012 is â€Å"17,420 locations worldwide wit h 12,570 in the Americas† (par. 1). C. Classification according to Blau and Scott From Blau and Scott’s types of organizations, it could be deduced that Starbucks is classified as a business concern where external customers are served from offering specialty coffee and other food products in various strategic locations. D. Funding source(s) In a report published online by Obi (2009), it was explicitly disclosed that â€Å"Starbucks’ primary source of financing comes from proceeds from issuance of commercial papers† (Obi, 2009). From a review of its financial statements, it was specifically indicated that operating activities provide funds sources amounting to as much as â€Å"$1.6 billion for fiscal year 2011† (Starbucks Corporate, 2012, p. 36). The noted operating activities specifically mean selling coffee and other products offered in Starbucks store outlets. E. Brief history of the organization including major changes and developments The first Starbucks store was reportedly opened in 1971 at Seattle’s Pike Place Market (Starbucks Corporation, 2012). Having been in operations for 41 years now, Starbucks has grown into a global organization with 54 coffee blends. Aside from coffee, other drink options include Frappuccino, chocolate beverages, smoothies, Tazo teas, and Refreshers (Starbucks, 2012). Likewise, there are an array of food products such as sandwiches, pastries, breakfast offerings, yogurt, ice cream and petite treats. The opening of other store locations within the United States had been unprecedented since marking 17 new stores in 1987 to 1,412 ten years after that. To date, specifically as of July 1, 2012, its official website revealed a total of 17,651 stores has been established and is currently operational globally. For Indiana Commons, this particular store outlet was opened five or six years ago, as revealed by Liz, the Shift Supervisor that one successfully interviewed. Thereby, when compared to th e entire organization, the Starbucks Indiana Commons is relatively new. It is likewise noteworthy that Starbucks has grown, not only in terms of offering more coffee varieties and food products or in the number of stores opened around the world; but more so, in the number of rewards garnered through the years. The following rewards have been recently acknowledged and received, as shown in Table 1: Table 1: Recent Rewards, Starbucks Corporation Reward Awarded By Year â€Å"

Canada's capital region report Essay Example | Topics and Well Written Essays - 1500 words

Canada's capital region report - Essay Example Education†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 3.1.3. Economy†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 3.1.4. Culture†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.19 3.2. The SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...20 3.4. CONCLUSION 3.4.1. Summary and Recommendations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..21 3.4.2. Implementation Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.21 3.5. References†¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦23 EXECUTIVE SUMMARY The National Capital Commission (NCC) obligation is to increase Canadians pride in their Capital and to instill enduring and stronger relationship between Canadians and their Capital. The National Capital Commission’s in-house marketing and communication experts, after a comprehensive market research and input from stakeholders in the business, cultural and tourism sectors, has ascertain that despite the fact that there is positive perception towards the Capital, there is still inadequate appreciation for its relevance among sections of the national audience. This is a serious challenge facing the National Capital Commission in its attempt to increase Canadian’s perceptions of and visits to the National Capital Region (NCR). This report focused on the research that was conducted by Ipsos-Reid together w ith other lifestyle and demographic trends to help in identifying two important target markets. The research shows that the perception of the Canadians towards NCR is significantly better after a visit. The report analyzes the habits and preferences and proposes a combination of features of the National Capital Region be packaged for each market section. The report recommends a strategic approach that mainly concentrates on influencing visits by two identified market segments. These two target segments exhibit characteristics that make it possible to access them through combination of social media and outlets together with several well established groups that can become advocates for the cause. This approach will make it possible to reach a large number of positively pre-disposed sightseers and therefore helps in generating vital buzz around the National Canadian Region. STATEMENT OF THE PROBLEM The Capital of Canada is found in the border of two provinces, Quebec and Ontario. The c apital belongs to all Canadians and most importantly, it represents them as: A place of national symbols The seat of government Canada’ face to the world A place of cultural showcase As stated above, the primary role of NCC is marketing and communication plan aimed at ensuring that Canada’s Capital Region (CCR) remains a source of pride for all Canadians. In regards to the Ipsos-Reid research findings, the following valuable statement was developed. â€Å"Canada’s Capital is an inspiring reflection of the people, values and achievements that define this country and will continue to drive it forward. Canadian Pride is Capital Pride† This statement serves as the backbone for guiding conceptual development, creative development and serving as a measure against which creative ideas can be evaluated. Every NCC efforts contribute to the brand value and equity of the capital. This requires the implementations of

The Importance Of Health Communication

The Importance Of Health Communication The healthcare systems around the world are making full use of the communication methods to improve quality of healthcare services provided and peoples life. They are utilizing the newly developed information and communication technologies to bring required socio-economic changes in the areas as diverse as health and education system. In this modern era the consequence of media and communication is vastly increasing. According to Mann and Colven, A picture is worth more than a thousand words, it can justify the need of new technologies. This thesis paper tries to figure out the importance of health communication and telemedicine technology for the integral growth of healthcare management in the rural and remote area of India. In some of the rural areas of India the telemedicine technology is implemented successfully and the people in that area are receiving better healthcare services than before. This technology is quite new in the country like India and lot of work has to be done in future to increase the use of this newly developed technology to deliver quality of healthcare service and thus to improve the health status rural and remote population. India is having a huge population and most of the people live in rural areas. Majority of them dont have proper access to education and healthcare services. So there is need of good health communication to improve delivery of healthcare services. By this, necessary knowledge can be imparted to the people that will help them to improve their own health status all the time. Telemedicine might be useful in these areas as it helps to have a successful communication in between the healthcare professionals and patients who are present at different places. This paper points out the actual necessity of telemedicine technology which is one of the tools of having health communication and the opinion of the healthcare professionals as well as the patients regarding its importance. In this interpretive study based thesis, fourteen interviews of healthcare professionals and a survey of twenty patients by using a questionnaire have been conducted to illustrate the importance of health communication (mainly health education) and telemedicine. Introduction In this rapidly developing world, the parameters of health care are also being broadened and the focus is shifted to promotion of wellness prevention of diseases in community as well as home based care rather than only hospital based care. This shift can be facilitated by implementing telemedicine technology which is a method of health care carried out at a distance at even real time (Jones, 1997). Health is a concern of everyone for everyone. Healthy people 2010 define health communication as the art and technique of informing, influencing and motivating individual, institutional and public audiences about important health issues. The terms health communication health education are used synonymously most of the times. In this era the importance of health education is realized increasingly because of which today health education became speciality in itself. The healthcare systems seem to be inefficient without proper health education programmes even though lot of planning is done in implementation of healthcare services. It shows that health communication is not only mere exchange of health information but also much more than that. Health communication is means of facilitating the interaction between healthcare professionals and patients or in between the two or more healthcare professionals irrespective of working together in same or different organizations situated at distance places. Most of the organizations mainly focus on adopting advanced technologies used for diagnostic and surgical procedures to meet expectations of the patients and to improve organizations capacity. But they often forget the importance of communicating with the people in rural and remote areas to provide health education and create health awareness in them which in turn can prevent number of diseases. Telemedicine will help the healthcare professionals working at district and regional hospitals or multispecialty private hospitals to communicate with the people in rural areas who dont have proper access to healthcare services. It will help these professionals to know the problems of rural and remote population. Telemedicine is a broad concept. Here the delivery of health services depends upon application of telecommunication. Sharing or transfer of knowledge in terms of distance education and remote consulting diagnosis within different medical fields can be included in the concept of telemedicine. AIM (1990) defines telemedicine as the investigation, monitoring, management and education of the patients as well as staff which allows ready access to expert advice and patient information irrespective of location of patient or relevant information. Public and private health sectors have to do much by making use of effective telemedicine technology. It can definitely contribute a lot to health sectors by making utilization of available resources more effectively in various telemedical services (Nymo, 1993). An upcoming challenge mainly for the public health services will be to meet the demand of tremendously increasing population especially in the developing countries with the use of available resources (funds, healthcare professionals technology). It is not possible to replace the physician or other healthcare professionals involved in a patient relation by using this technology. But the thing is that it can facilitate in delivering integrated health care service to the patients. Thus telemedicine can play a vital role by providing economical benefits to the healthcare system of respective country. Telemedicine technology can act as a lifeline for most of the people who come under poor economical background mainly from developing country like India where there is inequality in delivery of healthcare services. More than 70% of the population live in rural area. On the other hand these people dont receive quality of healthcare services due to insufficient number of healthcare professionals especially in public healthcare centres and lack of infrastructure. Because of lack of facilities in these areas makes it more difficult to retain speciality healthcare professionals in rural and remote areas. Thats why most of the specialists are situated in district and capital places. The rural people have to spend more time and money as well to get consultation from specialists. Telemedicine will help to reduce the unnecessary wastage of cost and time by bridging rural health centres with the district and multispecialty hospitals situated in big cities (Kuppuswamy Pandian, 2008). All researchers dealing with information technology and healthcare have said that information technologies play a vital role in making a healthcare system more successful. Nowadays in early stage of onset of disease, people in rural and remote area where there is unavailability of specialists in healthcare need not to visit directly to the specialists in cities to get consulted from them. Development of advanced communication technologies like telemedicine will make it possible for these people to get treatment at initial stage without travelling to cities which will reduce further complications related to respective diseases. But development and implementation of any IT system in healthcare is not an easy task. As Collen (1995) have stated, developing a comprehensive medical information system is a more complex task than putting a man on the moon had been. Many organizations have faced problematic situations while implementing telemedicine or any other e-Health systems because of different reasons. Before implementing any change within the organizational set up it is very important to know the views of stakeholders who are going to involved in the process. It needs good planning and management to make the change successful. According to Collins (2000), it is necessary to understand views, experiences and purposes of the providers as well as users of healthcare services to address the issues and resolve the problems before full implementation of telemedicine. Identifying, understanding and describing the key aspects of effective health communication and information system (Telemedicine) as well as making the use of findings as a basis for the success of healthcare management in both private and public sector are the main aims of this research study. In this thesis paper I will discuss the importance of health communication (especially providing needed health education to the under and uneducated people in remote and rural area of India) and use of telemedicine to deliver better healthcare services to the rural population. I will try to understand the thoughts of healthcare professionals and patients regarding this topic. The main purpose behind this is to make further development for the integral growth of healthcare management in rural and remote areas of India. This research is aimed to find out the answers relevant to the following research questions: What do we know about effective health communication and telemedicine? How will it be possible to communicate with the people in rural areas? What are the opinions of healthcare professionals and patients regarding importance of health education and use of telemedicine system? In what ways might telemedicine influence information seeking, communicating and creating health awareness in a rural community of India? According to the above research questions, this thesis will firstly try to discuss the important notions of health communication and telemedicine and secondly interpretation of the findings of interviews of healthcare professionals and feedback of the patients from questionnaire. The overall aim of this research is to know the importance of health communication and telemedicine through qualitative research and make use of that knowledge for the further growth of healthcare management in rural community of India. Objectives of this research study are- To study the role of health communication and telemedicine in rural health care. To know various methods those are used by healthcare professionals to provide health education to the people of rural area. To understand how health communication and telemedicine can play a vital role in changing behaviour of rural population. Review of Literature Health communication: Health communication addresses, how individual and community decisions about knowledge of health and practices are informed and influenced through communication. As stated by Rai (1999), communication is the means through which we practice and influence to bring changes in the views and attitudes of others, motivate them and maintain a healthy relation with them. In other words it is the cycle of exchanging emotions, ideas and opinions in the form of information in between sender and receiver. Health communication links the regions of health and communication and considered as an important component of efforts in improving public and personal health status (Jackson Duffy, 1998). There is specific purpose behind doing any act. Communication is done to make someone think in a particular way, to do something or take action. There are different functions of communication as stated by Andal (1998). Instrumental Function To achieve something. Information Function To find out or explain something. Social Contact Function To make enjoyable environment. Control Function To get someone to behave in a particular way. Expression Function To express the feelings or present oneself in a particular way. Role Related Function Situation requires it. Educational Function To transmit knowledge. Stimulation Function To bring interest. Entertainment Function To provide leisure activity. Cultural Promotion Function To reinforce cultural rites. Effective communication: The main purpose of having communication is the exchange or transfer of information in the form of thoughts and ideas (Ramchandran Dharmalingam, 2001). It is the most important aspect of educational process which aims at change in behaviour or attitude and improves level of knowledge. We can say communication was effective only if the message is correctly interpreted by the receiver and utilized it for improvement of the knowledge. Thus effective communication means not only reaching of information but also enabling the receiver to have change in information or improvement in knowledge. Health communication includes understanding and use of communication strategies to enhance community and individual decisions to improve the current health status. It binds the domains of health and communication to improve the health of the population. Health communication can contribute largely in prevention and promotion of diseases, to improve health provider-patient relations, in movement of public and individual health risk information, formulation of public health messages, in providing education o the population about how to find access to the public healthcare delivery system and total development of telemetric applications as well as attachment of individuals to clinical recommendations (Feng H, 2006). Health communication is the use of communication techniques and technologies to positively influence organizations, individuals and population for the purpose of promoting conditions conducive to human and environmental health. It may include various activities such as physician-patient interactions, self help groups, classes, mailings, mass media events and campaigns (US department of health and human services, 2000). Health communication is the dissemination and interpretation of health related messages (Donohew Ray 1990, Steinberg 2007). Health communication is a hybrid field that derives from communication studies, marketing, journalism and public relations and also overlaps with health education and health promotion (Cline, 2003). As stated by WHO (1946), Health is a state of complete physical, mental and social well being and not merely the absence of disease or infirmity. Health encircles the essence of health education by making communities as well as individuals as equal partners in the process of assuring freedom from illness or diseases and achieving the highest level of physical, social and mental health (Gupta Mahajan, 1991). In determining the Physical well being of the individuals, the factors such as where they work, with whom they interact and what kind of work they do should be considered to improve health. A series of operational tasks have to be completed in the process of development of any health communication. At the basic level, these tasks may contain choosing credible sources, selecting a strategy of message and deciding the ideal channels or settings through which the communication is to be delivered (Kreuter Wray, 2003). Each single activity of these provides an opportunity to improve the application of communication to its intended audience. Communication may contain planned or unplanned content which has the ability to convey positive, negative or neutral health messages to the community. Usually specific strategies are followed behind planned messages for its formulation and placement. These are intended to change behaviour, beliefs and attitudes of the people. Thus health communication is an important part of healthcare which is aimed at promoting healthy behaviour. Health education is a type of medium which is used to make people aware of healthy behaviour patterns and its importance. But the success of health communication or health education programs depends upon the interest of the people. It is very important that they should involve actively in it. We cant enforce people to change; we can motivate them to adopt healthy life. It is a notoriously complex and problematic task to change ones health related behaviour (Lawrence, 1999). It is demonstrated through research that clients attachment to their own health status is the important factor in their adoption to a behavioural health change (Callaghan, 1999). Health communication may take place between health care providers and patients or health care providers and people in the community. It may take place directly or indirectly at even real time. Development of information systems is really important to make health communication successful at broader level. People in rural and remote areas dont receive proper healthcare services due to many problems. So it is very important to communicate with them to know the problems they are facing and make the necessary planning and implementation to resolve those. By means of communication technologies like telemedicine it will be possible to have communication between the healthcare professionals at speciality hospitals situated in cities and people of rural and remote areas. This will help to solve many health problems of rural population. Other than this it will make possible for healthcare professionals at public primary health centres or even who doing private practice in rural areas to have communication with specialists in multispecialty hospitals. It will help these professionals in making the decisions, diagnosis and treatment. It will also help these professionals to update their own knowledge. Various channels used for having health communication are as below, Press Health related articles in newspaper are important channels to distribute information. Health magazine If information is presented well in the magazines then these can become valuable mean of communication. Posters These are made colourful to attract the attention of the people and convey the health messages to them. This is the easiest and cheapest way of disseminating information to the people. These are widely used by the healthcare professionals at hospital and community to provide health information to a small group of people. Films These are expensive and difficult to acquire. On the other hand are suitable to audience. Can convey intended health message to a large number of people in less time. Radio An important channel of providing health education. But health talks should not be too long. Television It is quite expensive at the beginning of establishment but after that it becomes the most effective channel as message can be delivered to huge number of people within short time. Health museums Can be effective. Health exhibition If it is well targeted and arranged properly then can attract and arouse large number of people. Telemedicine Difficult to implement but can reach to remote and rural population easily. Internet Easy and cheap way of communication. But less effective in a country with low literacy rate. (Babu S 2004. Review in community medicine; pg 181) Health Education: Health education programs related to behavioural change are considered as a mainstay of healthcare activity. The effect of these programs depends up on the nature of their intention and the way they are delivered (Whitehead Russel, 2004). Health education is a social science that draws from the medical, biological, physical, environmental and psychological sciences to prevent the onset of diseases and promote health through education driven behaviour changing activities. In other words, health education is the development of an individual or group or community health knowledge, skills and behaviour with the help of systemic strategies. Throughout this century health education has been an important element of action in prevention of diseases and promotion of health. Health campaigns to prevent communicable diseases, to promote maternal and child health, to promote immunization, to educate about family planning methods as well as its importance and other preventive health services have long history. Health education directed towards these goals in most of the developing countries remains an essential weapon in prevention of diseases and promotion of health (Nutbeam D, 2000). The main objective behind providing health education is to positively influence health related behaviour of the community and individuals. It also helps to influence living and working conditions that enhance their health. Health education is the process which includes activities like providing information, motivating and helping people to adopt and maintain healthy lifestyles, advocates environmental variations that are required to facilitate this goal and conduct research and professional training (Baride Kulkarni, 1998). Health education is related to changes in feelings, knowledge and behaviour of people. It focuses on developing healthy lifestyles and believed to attend the best possible state of well being (Dharmalingam Ramchandram, 2001). It is the process carried through the active involvement of people targeted at initiation of healthy behaviour and knowing the peoples prejudices and practices that are determent to health for achieving the goal of health. A series of stages and people efforts by themselves are involved in the process of health education. Health education is an activity which may be required for each individual at any time. It is a continuous ongoing process of learning from others. Anyone who knows that what is necessary for the maintenance of good health can provide health education to the others by using proper communication channel and ideas. As health education has to do with health, it is very important to have wide and correct knowledge regarding health and diseases for disseminating or transmitting ideas for the purpose of developing necessary behaviour and attitude. In the process of health education theories and principles of education and learning are applied. Thats why a person who is trained properly for delivering healthcare is better fit to provide health education to the community. It doesnt mean that any person who is from non medical background cannot play a role of health educator but only indicates the importance of possession of correct and complete knowledge related to health, diseases and their application. As the main motto of health education is to change behaviour of the people, health educator must learn and cultivate skills to communicate, educate, involve and motivate them. Health educator should be known to theories of community organization as well as knowledge and principles of social psychology. Different planning models are used for the development of health education interventions. Public health models used in social medicine and epidemiology are slightly different from public health models used in health education. As stated by Kok and et al (1997), interventions of behaviour focused health promotion and health education are usually based on planning models of following type, Health problem Behaviour that is determinant of the problem Psychosocial and environmental determinants of behaviour Development and implementation of the intervention Evaluation Not only epidemiologic analysis but also a behavioural science approach to intervention implementation and psycho-social analysis is needed in this type of planning model. If behaviour is an important factor behind existence of health problem then it is necessary to analyze the determinants of the behaviour. These determinants may be environmental or psycho-social (emotional resistance, risk perception, perceived norms, knowledge etc.). Most of the times the focus is given only on individual behaviour but its important to target social as well as physical environment for health education interventions. Approaches to health education:- According to Tones (1986), there are three approaches to health education as follow, Traditional approach It focuses on individual. Its goal is to convince the individual to adopt needed lifestyle to prevent onset of diseases and hence reduce morbidity and mortality in the population. The reason behind this is; in the Western industrialized society the curative medicine cannot deal effectively with the contemporary burden of disease. And not only high technology is ineffective but also it is iatrogenic and expensive. Health education have major role in secondary as well as tertiary prevention apart from its potential for primary prevention. Another advantage of it is that it offers financial savings to the government by reducing the demands on health service. Philosophical approach According to this approach health education is concerned with freedom of choice and rationality. It states that only provision of information regarding health issues is not sufficient to bring behavioural change. To facilitate decision making is considered as the primary goal of health education irrespective of the nature of decision which might be made ultimately. The principle of voluntarism has been adopted by the Society of Public Health Educators of America in its code of ethics. Thus it can be argued that this model of health education has Official approval. Writers such as Green (1980) have consistently supported fostering informed health choices and protecting free will. This approach has its critics regarding the nature of genuine free choice. It is clear in many ways that freedom of choice can be limited. It is less apparent fact that an individuals capacity for making rational and voluntaristic choices can be reduced by particular kinds of socialization especially which occurs in the context of the culture of poverty. On the other hand, individuals have greater degree of genuine choice whose socialization has provided them with self empowering skills and experiences. In many instances freedom of choice is cut short manifestly by adverse social circumstances. It is therefore will be ineffective and unethical to educate people in such circumstances. Radical approach Nutbeam,d Health literacy as a public health goal: a challenge for contemporary health education and communication strategies into the 21st century , Health Promotion International, Vol. 15, No. 3, 259-267, September 2000 Steinberg, S (2007). An introduction to communication studies, Juta and co. Publication, Cape town. Preamble to the Constitution of the World Health Organization as adopted by the International Health Conference, New York, 19-22 June, 1946; signed on 22 July 1946 by the representatives of 61 States (Official Records of the World Health Organization, no. 2, p. 100) and entered into force on 7 April 1948.

Satire in George Orwells Nineteen Eighty-Four (1984) :: Nineteen Eighty-Four 1984 Essays

Satire in 1984 1984 is a political parable. George Orwell wrote the novel to show society what it could become if things kept getting worse. The first paragraph of the book tells the reader of the "swirl of gritty dust....The hallway smelt of boiled cabbage and old rag mats." Just from these few lines Orwell makes it clear that there was absolutely nothing victorious abuot Victory Mansions. Every image the reader recieves from Winston Smith is pessimistic. Hate week, for example, is a big event in Oceania. The citizens prepare for it like Christmas. Instead of jolly songs with family and friends over punch, Hate week is celebrated with fists in the air while chanting about death, Goldstien, and whatever the party wanted the citizens to disgust. Winston hates the party and Big Brother. He hates the "pure" ones, also. Everthing about Winston's life drives him closer and closer to a suicidal point each day. What makes things worse, hte Party makes Winston think that he is crazy for wanting to be free to think and for wanting to remember. These simple things are taken for granted today. George Orwell devilishly illustrates the brutality that man can be capabel of when he is given such power. The people of Oceania are forced to love Big Brother. There is possibly no one that loves Bill Clinton, besides his family. there are several that love to makes fun of him, but on the political mainstream love is not involved as it is in Oceania. The setting in itself is an extremely important part of the novel. Winston lived in a "dark, gray drab jungle." Posters of Big Brothr were everywhere. The telescreen could see and hear asmost everything that Winston did. However, Winston could hide from it long enough to write in his diary even though he knew he would get caught eventually. Winston was alienated before Julia. He didn't have much contact with other people; he was constantly hungry both physically and emotionally. However, it is ironic that Winston enjoys the work he does but he hates